PURPLE crying: what the period of PURPLE crying means

By the Swaddle team · Reviewed October 25, 2026

The Period of PURPLE Crying is a name created by the National Center on Shaken Baby Syndrome to help parents understand a normal, but very hard, phase: the weeks in early infancy when many healthy babies cry more than at any other time. Knowing that it is normal, and that it ends, helps a lot.

What PURPLE stands for

LetterMeansWhat it looks like
PPeak of cryingCrying increases from about 2 weeks, peaks around 2 months, then eases.
UUnexpectedCrying comes and goes for no clear reason.
RResists soothingNothing you try seems to work every time.
PPain-like faceYour baby may look like they are in pain, even when they are not.
LLong lastingCrying can go on for hours a day.
EEveningMany babies cry more in the late afternoon and evening.

The word “period” matters: it has a beginning and an end, usually by 3 to 5 months.

Why it happens

Researchers have found the same crying curve in babies around the world and across feeding methods. It seems to be a normal stage of development, not a sign that something is wrong, or that you are doing something wrong. It is still important to have your baby checked if you are worried, because sometimes crying has a medical cause.

How to cope

  • Comfort, carry, walk and talk. Holding, gentle motion and soothing sounds help many babies, even if not every time. See the witching hour for more ideas.
  • It is not your fault if your baby keeps crying after you have tried everything.
  • If you feel frustrated, walk away. Put your baby down safely on their back in their crib, close the door, and take a few minutes to calm down. Check on them every 5 to 10 minutes.
  • Never shake a baby. Shaking can cause serious brain injury or death. Tell everyone who cares for your baby about this.
  • Ask for help. Share the load with a partner, family or friends.

When crying is not normal

Call your pediatrician if your baby has a fever, a weak or unusually high-pitched cry, is vomiting, has blood in their poop, is feeding poorly, is unusually sleepy or floppy, or if the crying is very different from their usual cry. Trust your instincts.

Questions parents ask

What does PURPLE crying stand for?

Peak of crying, Unexpected, Resists soothing, Pain-like face, Long lasting, Evening. The letters describe features of normal early crying. They do not mean a baby turns purple.

When does the period of PURPLE crying end?

It usually starts around 2 weeks of age, peaks around 2 months and ends by about 3 to 5 months.

Is PURPLE crying the same as colic?

They describe the same phase from different angles. PURPLE describes normal early crying; colic is a definition based on how much a baby cries (often more than 3 hours a day, 3 days a week, for 3 weeks).

Sources

  1. National Center on Shaken Baby Syndrome: The Period of PURPLE Crying
  2. Barr RG. The normal crying curve: what do we really know? Dev Med Child Neurol 1990
  3. American Academy of Pediatrics: Abusive Head Trauma: How to Protect Your Baby (healthychildren.org)

This page is general information from the sources above, written by the Swaddle team and last reviewed October 25, 2026. It is not medical advice and it is not a substitute for your pediatrician. Every baby is different. If something feels wrong, call your doctor. In an emergency, call 911 (US) or your local emergency number. How we write these pages.

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